Goodwill Entertainment

About Us

Ignite Your Imagination

Goodwill Entertainment Holdings specialises in managing a wide range of concepts and intellectual property (IP) within the Food & Beverage, Play, and Having Fun (吃喝玩乐) Universe. Our focus is on creating captivating experiences and unforgettable memories through innovative dining, engaging play spaces, and immersive entertainment concepts.

what makes us different

The values we live by


We value teamwork and believe in the power of collaboration. By harnessing the collective knowledge and perspectives of our employees, partners, and stakeholders, we foster innovation and achieve collective success.


We uphold sincerity and integrity in all interactions. We build trust through transparency, ethical practices, and respectful treatment of others, fostering strong relationships with our customers, employees, partners, and the community.


We embrace an enterprising spirit, constantly seeking new opportunities and proactively driving progress. Through a forward-thinking approach and calculated risk-taking, we strive for growth and push the boundaries of what's possible.


We foster a culture of innovation, encouraging creativity and the pursuit of breakthrough ideas. By staying at the forefront of industry trends and embracing new technologies, we provide unique experiences and innovative solutions that meet evolving customer needs.

Our Mission

Our company mission revolves around three core pillars:

Customer Focus: We are dedicated to providing our customers with the ultimate entertainment experience. We strive to exceed their expectations, delivering exceptional service, innovative concepts, and unforgettable moments that leave a lasting impression.

Employee Development: We believe in fostering a supportive and empowering environment for our employees. We provide them with growth opportunities, a platform to enhance their skills and talents, and a nurturing space where they can thrive both personally and professionally.

Shareholder Value: We are committed to delivering continuous value to our shareholders. Through strategic decision-making, efficient operations, and sustainable growth, we aim to maximize returns on investments and ensure long-term success for our shareholders.

By upholding these principles, we create a harmonious ecosystem that benefits our customers, employees, and shareholders alike, while maintaining a strong focus on delivering exceptional entertainment experiences.

Our Vision

Pioneering Integrated Entertainment: Redefining the Landscape of Southeast Asian Entertainment.

Seamlessly combining various elements of entertainment, we aim to create a comprehensive and unparalleled entertainment ecosystem. Through innovation, strategic partnerships, and a relentless focus on customer satisfaction, we aspire to shape the future of entertainment in the region, captivating audiences and solidifying our position as the go-to destination for exceptional entertainment experiences in Southeast Asia.